About the Director

Peter Schwinge

Peter Schwinge is the founder of Moving Target Group. His strengths lie in strategy, implementation of measures to develop better International business relationships, enhance a company’s engagement, and support important conversation on International music and culture.

Mr. Schwinge has a rich professional history in audio and video production, web development, performance, event coordination, music licensing, and business management. Prior to Moving Target Group, Mr. Schwinge founded NakedEdge Productions, a multimedia production facility in NYC. He was also previously the Founder and Director of Nordic Spotlight, a media outlet focusing on Nordic Music and Culture. Currently, he is Partner and General Manager of the New Music Seminar / New Music Nights Festival: www.newmusicseminar.com

Mr. Schwinge received a Bachelor of Music with a concentration in Sound Recording Technology and Performance from the University of Massachusetts Lowell in 1994 and later, a Master’s in Music Business from New York University. While at NYU, he was President of the Music Business Graduate Ambassador Board, received the President’s Service Award, and the honor of distinction as Valedictory Banner Bearer for NYU’s Steinhardt School of Culture, Education, and Human Development.

He is an business and motivational speaker, avid cyclist, and runner.

Speaking Engagements:

Keynote: Roskilde Festival (Denmark) – “Penetrating the US Market” – A lot of music travels across the Atlantic Ocean from the USA to Europe, but very little goes back the other way. Why is it so difficult to penetrate the US market? What are the Nordic countries doing wrong? What does it take for a Nordic band or musician to be successful in the USA? Peter Schwinge presents Nordicspotlight.com and talks about his experiences with Nordic bands in the USA.
Addressed to: Danish Live: KODA, ROSA, MXD, Music Zone, Gramex, Danish Artist Union, Danish Musicians’ Union, Norwegian Rock Federal and NOMEX (Nordic Music Export)

Keynote: Musiczonen Conference (DK) – “Re:Boot the Music Business” The last decade was a rollercoaster of change that left many music sectors playing catch-up. How can we re-wire our brains from reactive to pro-active and address a fundamental change in the way businesses and musicians behave?

Presented by: The Danish Ministry for Business and Economic Affairs
Addressed to: The Danish Chamber of Commerce, Confederation of Danish Industry/ITEK, The Union for Danish Musicians, ROSA – The Danish Rock Council, IFPI Denmark – International Federation for the Phonographic Industry, KODA – Composers in Denmark: collective rights management society, Copenhagen Business School, The Rhythmic Music Conservatory and TDC.

Panelist: Northern Sounds @ Roskilde Festival – Do the Nordic countries have a particular Nordic sound? If yes – is it possible to market this sound?
Addressed to: Danish Live, KODA, ROSA, MXD, Music Zone, Gramex, Danish Artist Union, Danish Musicians’ Union, Norwegian Rock Federal and NOMEX (Nordic Music Export).

NYU: Presentation to the Junior and Senior Undergraduate Music Business Collegium – “How to succeed in the music business by really trying”

NYU Panelist: “Smart Touring: Harnessing the Intrinsic Value of Live Performances”  for the Masters Personal Development Sessions

Baruch College: Presentation Music Business Students – “The Art of the Network: Tips to build your career”

Pace University: Keynote to the Music and Entertainment class program, “What it Takes: The art of the Network”