Peter SchwingeFounder and Executive Director
areas of expertise
- Event Production
- Operational Efficiency
- Business Development
- Marketing Plan Strategy and Development
- Start-up Growth Strategy
- Music Business
- International Business Relationships
- Social Media, Live Streaming, and New Technologies
- Original Content Development & Marketing
education
- MA, Music Business, New York University
- BM, Sound, Performance, and Technology, University of Massachusetts
Peter Schwinge is the Founder and Executive Director of Moving Target Group. His strengths lie in strategy, marketing and business plan development, and event production to enhance engagement and growth.
Mr. Schwinge has a rich professional history in media production, business development, performance, event production, music licensing, and management. Prior to Moving Target Group, Mr. Schwinge founded NakedEdge Productions, a fully integrated multimedia production facility in NYC. He was previously the Founder and Director of Nordic Spotlight, a media outlet focusing on Nordic Music and Culture. He is also currently Partner and General Manager of the New Music Seminar / New Music Nights Festival: www.newmusicseminar.com
Mr. Schwinge received a Bachelor’s degree with a concentration in Sound Recording Technology and Performance from the University of Massachusetts and later, a Master’s degree in Music Business from New York University. While at NYU, he was President of the Music Business Graduate Ambassador Board, received the President’s Service Award, the first student to participate in Steinhardt’s Academic Initiatives and Work-abroad Program in London, member of the Stern School of Business Entrepreneurs Exchange Program, and the honor of distinction as Valedictory Banner Bearer.
He is a motivational speaker, avid cyclist, and runner.
Keynote: Roskilde Festival (Denmark) – “Penetrating the US Market” – A lot of music travels across the Atlantic Ocean from the USA to Europe, but very little goes back the other way. Why is it so difficult to penetrate the US market? What are the Nordic countries doing wrong? What does it take for a Nordic band or musician to be successful in the USA? Peter Schwinge presents Nordicspotlight.com and talks about his experiences with Nordic bands in the USA.
Addressed to: Danish Live: KODA, ROSA, MXD, Music Zone, Gramex, Danish Artist Union, Danish Musicians’ Union, Norwegian Rock Federal and NOMEX (Nordic Music Export)
Keynote: Musiczonen Conference (DK) – “Re:Boot the Music Business” The last decade was a rollercoaster of change that left many music sectors playing catch-up. How can we re-wire our brains from reactive to pro-active and address a fundamental change in the way businesses and musicians behave?
Presented by: The Danish Ministry for Business and Economic Affairs
Addressed to: The Danish Chamber of Commerce, Confederation of Danish Industry/ITEK, The Union for Danish Musicians, ROSA – The Danish Rock Council, IFPI Denmark – International Federation for the Phonographic Industry, KODA – Composers in Denmark: collective rights management society, Copenhagen Business School, The Rhythmic Music Conservatory and TDC.
Panelist: Northern Sounds @ Roskilde Festival – Do the Nordic countries have a particular Nordic sound? If yes – is it possible to market this sound?
Addressed to: Danish Live, KODA, ROSA, MXD, Music Zone, Gramex, Danish Artist Union, Danish Musicians’ Union, Norwegian Rock Federal and NOMEX (Nordic Music Export).
NYU: Presentation to the Junior and Senior Undergraduate Music Business Collegium – “How to Succeed in the Music Business by Really Trying”
NYU Panelist: “Smart Touring: Harnessing the Intrinsic Value of Live Performances” for the Masters Personal Development Sessions
Baruch College: Presentation Music Business Students – “The Art of the Network: Tips to build your career”
Pace University: Keynote to the Music and Entertainment class program, “What it Takes: The Art of the Network”
Golden Melody Awards/Festival (Taiwan): VIP Guest Consultant for roundtable sessions to advise artists on best practices on international export and marketing.
See all of our services
Event Consultation and Production
There’s a difference between people who can put on an event and people who are event producers. We are the latter.
From initial development to full execution…we handle everything from business dinners to full-scale conferences for thousands of attendees.
Business and Audience Development
Strategic and Creative Services: Building your brand, building your audience.
Do you need a strategist, or a tactician…or a strategic tactician?
International Business Relations
Relationships are bridges to new markets. Most relationships come down to two things – trust and credibility. We help lay the foundation of new networks and connect you with new business opportunities.
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Artist Development and Coaching
The most important investment you can make is to understand the inner workings of the music business. We help artists prepare, and get to the next level.
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